Tuesday, May 28

IKEA Tebrau and Toppen Shopping Centre Collaborate with JDT to Build Community Engagement in Johor Through Football

IKEA Tebrau and Toppen Shopping Centre Collaborate with JDT to Build Community Engagement in Johor Through Football

IKEA Tebrau and Toppen Shopping Centre, have announced a partnership with Johor Darul Ta’zim FC (JDT), also known as the Southern Tigers.

This exciting collaboration aims to fuel the enthusiasm for football and strengthen community ties within Johor’s vibrant football scene.

As a key component of the partnership, Toppen will be home to a dedicated fan clubhouse at the centre’s rooftop, The Topp. Scheduled to open in early 2024, the clubhouse will feature a merchandising store and a curated space for JDT fans to gather outside the stadium. Toppen is in the midst of securing live screenings of all JDT matches, which will make it the sole destination in Johor, beyond the JDT stadium, where fans can consistently enjoy live games alongside fellow enthusiasts.

Meanwhile, IKEA Tebrau is finalising a unique concept taking shape within the JDT stadium, offering fans the opportunity to savour their favourite IKEA food while immersing themselves in home furnishing inspiration. Other components of the partnership include IKEA for Business design solutions for key areas at the JDT stadium, and special promotions for JDT fans at IKEA Tebrau.

At the heart of this partnership lies a shared vision to encourage communities to lead an active lifestyle. At Toppen, this commitment is exemplified by the rooftop facilities at The Topp, which include a multipurpose court, skate park, and free climbing wall to the many activities we organise from weekly Zumba classes to community runs. This is further supported by a strong tenant mix that makes sports and wellness more accessible to the community.

Arnoud Bakker, Commercial Director, Ikano Centres, said, “Ikano Centres’ meeting places are more than just places to shop. We are committed to elevating experiences for our communities, and this partnership is a natural extension of our mission to create destinations that engage and inspire our visitors. It is a known fact that sports have a unique power to unite people and foster connections, which is why our destination is committed to building communities. We are excited to partner with JDT in strengthening our ties with football fans in South Malaysia and creating a second home for JDT supporters in Johor Bahru.”

Tony Vatuiu, Store Manager, IKEA Tebrau, said “Our aim is to create a better everyday life for the many Johoreans with well-designed, functional and high-quality home furnishing at affordable prices. We are delighted to be able to make IKEA Tebrau even more accessible through this collaboration. I truly feel that the partnership between IKEA Tebrau, Toppen, and JDT would be a ‘dream team’ of well-loved brands coming together.”

The synergy between these brands extends beyond their passion for football and encompasses the spirit of teamwork and togetherness, mirroring the very essence of the sport itself.

“JDT is absolutely thrilled to partner with IKEA Tebrau and Toppen in our shared mission to unite communities through the power of sports. This partnership isn’t just about the matches. It’s about creating a sense of belonging and excitement for our fans.” said Alistair Edwards, JDT Chief Executive Officer.

Earlier this year, IKEA Tebrau and JDT exclusively partnered with Toppen for the Fan Token Launch, featuring meet and greet sessions, exclusive JDT merchandise, live match screenings, and engaging football-themed activities for shoppers.

While the full details of the partnership are being finalised, other components of the collaboration include key events featuring the JDT brand and players at both IKEA Tebrau and Toppen, regular fan rewards, brand presence at the JDT stadium, regular CSR commitments between all three brands, and an on-going forum for knowledge sharing on areas such as facility and operational management, safety and security, and project management.

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