Sunday, April 14

In addition to restaurants, Michelin will start ranking hotels

The Michelin Guide revealed on Thursday that it will begin ranking hotels similarly to how it rates restaurants, starting with stars and keys.

The editors claim they want to establish a “trusted reference” to aid passengers in sorting through the voluminous web hotel recommendations.

The first Michelin Guide was published in 1900, and according to director Gwendal Poullennec, it “was intended to enlighten travellers at a period when there was a shortage of information.

“Today, by contrast, they find themselves confronted by a mass of information. Our users spend on average 10 hours in front of screens to prepare a trip and consult more than 10 platforms — it’s an obstacle course,” he said.

In 2018, Poullennec acquired Tablet Hotels, a US-based website that offers boutique hotel stays all over the world, and that same year took over the directory.

Together, their teams have chosen 5,300 hotels from 120 different countries as the initial round; the top hotels will be recognised in the first half of 2024.

The best hotels will receive keys instead of the stars given to the best restaurants based on a number of factors including architecture, distinctiveness, service, comfort, and price.

These will be chosen by impartial inspection teams, just like with restaurants.

The Michelin Guide now makes the majority of its income from online referrals, charging one euro every reservation.

Poullennec announced that hotels will pay a 10 to 15 percent commission to Michelin for bookings made through its website while announcing that the editorial and sales teams would work independently.

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