Tuesday, May 28

Sephora Will Contribute All Proceeds From Rare Beauty Products to the Brand’s Rare Impact Fund

On October 10, Sephora will give 100% of all Rare Beauty product sales at its retail locations across the world to the Rare Impact Fund in support of its nonprofit partners working on young people’s mental health.

The action is a sign of support for World Mental Health Day, a day set aside internationally for raising awareness of, advocating for, and promoting global mental health.

Selena Gomez, the actress and singer who founded Rare Beauty, established the Rare Impact Fund in 2020. Its goal is to lessen the stigma attached to mental health and increase young people’s access to mental health services and education worldwide.

“I created the Rare Impact Fund with the goal of increasing access to mental health services and education for young people, which is something I wish I had when I was younger,” said Gomez.

“The mental health crisis is one of the most serious issues facing young people today and this work would not be possible without the support of partners, like Sephora, who not only believe in this mission, but donate crucial funds to expand mental health resources to young people around the world.”

A “True Partner in Every Aspect of Business”

Sephora operates in 28 countries, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Italy, Malaysia, Mexico, New Zealand, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Kingdom, and the United States.

Donations will be made in all of these countries.

“Sephora played an integral role in launching Rare Beauty in 2020 and has been a true partner in every facet of the business since,” said Scott Friedman, CEO of Rare Beauty.

“They have been incredibly supportive of Selena’s vision to change the conversation in the beauty industry and shift the discussion toward acceptance and positivity, while also championing her personal mission to destigmatise mental health. This year, in honor of World Mental Health Day, we look forward to a successful joint fundraising effort with Sephora to benefit the Rare Impact Fund’s work supporting mental health organizations worldwide focused on youth and underserved communities.”

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