From Shohei to ‘Zelda’, Japan’s big soft-power year
In a year in which Walt Disney Co struggled with expensive flops and audiences finally fell out of love with superhero movies, Japan scored a best-ever series of soft-power hits.
Little by little, the country is getting better at pitching its copious wares overseas, and 2023 proved that. From Super Mario’s domination at the theatre to Netflix Inc’s adaptation of best-selling manga “One Piece”, it was a year when audiences demonstrated their increasing fondness for the soft-power super-power.
With “The Super Mario Bros Movie”, Nintendo Co’s tie-up with “Minions” creator Illumination Entertainment Inc, the Kyoto-based video game maker scored the second-highest grossing movie of the year worldwide, beaten only by Warner Bros Discovery Inc’s “Barbie”. Nintendo is the prime example o...