Consumers Expected to Drastically Limit Social Media Use by 2025, Survey Shows
In a recent Gartner survey, half of consumers projected to scale back or abandon social media interactions due to platform quality deterioration.
According to Gartner, an investigation encompassing 263 consumers revealed that 53% perceived a decline in social media standards over the past five years. Factors contributing to this downturn were cited as the proliferation of misinformation, toxic user environments, and the prevalence of bots. With concern mounting over the integration of generative artificial intelligence (GenAI) into social media, over 70% of respondents expressed apprehension, fearing a detrimental impact on user experience.
Senior Principal Researcher at Gartner’s marketing practice, Emily Weiss, highlighted the paradoxical landscape where social media remains a...