Proton Holdings Bhd has marked a significant milestone, surpassing last year’s sales volume with a robust performance in November. The automotive giant aims to propel its production to 500,000 units by 2035, with half of this figure – 250,000 units – earmarked for the export market, as detailed by deputy CEO Roslan Abdullah.
In a recent statement, Proton disclosed that it registered a total of 12,296 units (both domestic and exports) in November, solidifying its position as the second-highest automotive brand in the Malaysian market.
The success is attributed to Proton’s diverse and innovative model line-up. The newly launched Proton S70, introduced on November 28, has garnered bookings exceeding 3,000 units, contributing significantly to this achievement. Additionally, the X Series SUVs – X50, X70, and X90 models – boast a collective presence of 201,710 units on the roads, while the PIES models (Saga, Iriz, Persona, and Exora) have seen a growth of 34.3%.
With year-to-date sales already reaching 141,900 units by the end of November, Proton has surpassed its entire 2022 sales volume of 141,432 units. This impressive 12% year-on-year growth has elevated Proton’s market share to 19.7%.
Roslan expressed confidence in Proton’s trajectory, citing ongoing enhancements in after-sales services that bolster customer confidence and ensure a seamless ownership experience. He reiterated the commitment to delivering a strong performance before the year concludes, ensuring more customers get behind the wheels of Proton vehicles.
Simultaneously, Proton eyes expansion into additional export markets within ASEAN and beyond to augment its export volume, targeting an ambitious 250,000 units annually by 2035.
Proton CEO Dr. Li Chunrong underscored the shared vision of the company’s shareholders, DRB-Hicom Bhd and Zhejiang Geely Holding Group Co Ltd, to escalate production to 500,000 units by 2035.
Roslan, also the CEO of Proton Edar, clarified that the 500,000-unit projection is currently a tentative estimate, pending further detailed analysis by the company.