Sephora Will Contribute All Proceeds From Rare Beauty Products to the Brand’s Rare Impact Fund
On October 10, Sephora will give 100% of all Rare Beauty product sales at its retail locations across the world to the Rare Impact Fund in support of its nonprofit partners working on young people's mental health.
The action is a sign of support for World Mental Health Day, a day set aside internationally for raising awareness of, advocating for, and promoting global mental health.
Selena Gomez, the actress and singer who founded Rare Beauty, established the Rare Impact Fund in 2020. Its goal is to lessen the stigma attached to mental health and increase young people's access to mental health services and education worldwide.
“I created the Rare Impact Fund with the goal of increasing access to mental health services and education for young people, which is something I wish I...